Why choose a custom packaging?
Getting new customers is a big problem for many companies. In a 2010 survey, recruiting new customers cost five times as much to market as retaining existing ones. Not only are they more likely to buy your product, but they can be true ambassadors for your brand. As you know, the mouth speaks the mind… As a result, these clients provide a lot of free advertising to their friends, family and colleagues. In addition, statistics show that personalized packaging encourages repeat purchases. A 5% increase in customer loyalty leads to a 25% increase in sales, says management consulting firm Bain & Company. This custom packaging design and use will cost you money, but according to them, the investment is worth it and will pay off.
How does custom packaging promote buying behavior?
How do you make sure that consumers start to understand your brand? At any time, anywhere, anytime, bring it up. Standout packaging is a practical and inexpensive tool, much cheaper than media hype on television or radio. Receiving good products is often not enough. Customers want to be attracted to a creative concept that is fresh and especially memorable. Customers won’t remember you if your package is like any other. Our advice: give the customer something he has never seen before. Unlike your competitors, this is the only way to make a lasting impression and become “top conscious.”
Research shows that 72% of consumers will naturally will attract people’s packaging with high quality brand. Personalized packaging shows that as a company, you are proud of your brand and you give your troubles high-quality packaging. Give you the crate or package a private contact, you will notice that your brand will increase of trust.
Below, we have some ideas:
Play with colors
Looking for all types of custom packaging overview? Check out our website. Boxes, ribbons or bags… Almost anything is possible. Just add a little color to your package and your product will instantly look more attractive.
Use the packaging as a mirror for your brand
Customers will buy products they feel close to more quickly. So it’s good to know who your company or product is targeting, and then tailor your packaging to the buyer’s age, gender or personality. Gender-specific packaging is an obvious example. Specific palette colors and specific images or shapes can be applied to one type rather than another. Nearly 37 percent of women are more likely to identify with gender-packaged products, according to the study.
Make your packaging collectable
Many big brands have taken this step, offering personalized packaging to their customers. This can be targeted or untargeted. You must remember Coca-Cola’s successful campaign a few years ago, when everyone was looking for a bottle of coke with his name on it. This movement is a clear example of aimless action. Sales of bottled wine even rose 2 per cent in the years after its launch. Natla’s situation may also be familiar. Customers can put their name on a jar or design a new version for themselves online. This is an example of targeted action. Each jar of Nutella is unique.
These examples show different ways to add personal touch to your packaging. Your packaging becomes a true collector of items!
Now, in a hurry to start your custom packaging project? Do not hesitate to contact us and let our entire team become your support for a successful marketing with custom packaging!