In order to increase the sales of the products, cosmetics brand has a very effective strategy — a good packaging to show their products. Packaging is the product of the true face, and will drive the purchasing behavior. Its reference to store products also plays an important role. A cardboard packaging provides numerous technical and aesthetic possibilities, under all the levers of control, the cosmetics brand marketing their products to consumers. However, considering the diversity of choice, choose the right package will soon become a real problem.
How to design a packaging that fits your product?
Do you have standard packing? What are the best practices to consider for successful packaging? The cosmetics market is very diverse. In terms of packaging, the selection of boxes is consistent with the positioning of products. The more expensive the product, the better the packaging must be in order to maintain the same level of content.
Mass-market cosmetics require a simple box: for mass-market products priced under $20, a basic, inexpensive box is usually used: a folded box with opposite glossy or matte film-coated legs. The case fulfills its basic functions: protecting the product, ensuring its good display on shelves, and providing consumers with all necessary legal information: product ingredients, expiration dates and various regulatory hieroglyphs: capacity, etc. The packaging also conveys the brand’s marketing message on the printable surface of the product.
Choose a better box for mid-range cosmetics
For mid-range products priced between $20 and $50, we always use foldable leather cases, but this is a more qualitative one. The cardboard is thicker and of superior quality. In this series of products, the whiteness of the inside and outside of the carton must be impeccable. The cartons used are usually pure cellulose. Gold-plated gold or silver will be affixed to the printing to give more added value.
High-end cosmetics are beautifully packaged and beautifully packaged
For top-of-the-line products that cost more than $100, you must use an excellent box with creative designs and customized marketing messages to convey a high-end image. The materials used should be on the top: high density, super fine details, multiple structures with the size of the product, to give complete protection. Don’t hesitate to use the best printing materials and techniques, such as embossing and bronzing, but remember: less is more. For high-end products, good packaging is not necessarily the accumulation of luxury features. However, design is a deciding factor to show how special the product can be.
Environmentally friendly and recyclable cartons for organic and natural cosmetics
Organic and natural cosmetics are facing increasing consumer demand. They respect precise specifications. Packaging must also follow this trend. The use of environmentally friendly recyclable cardboard makes the packaging of the products conform to the ethical and ecological values of the cosmetics brands that respect people, nature and animals. From a purely commercial point of view, the choice of environment-friendly packaging materials can also win consumers’ positive comments on products and promote sales when the product quality is worthy of consumers’ favor.
In any case, the packaging of various cosmetics is now an important factor to be carefully considered. Choosing the right and good packaging is now becoming increasingly critical to the success of your cosmetic business.